Rooster Beers Isn’t Just A Beautifully Designed Brew, It’s A Celebration Of Vietnamese Culture
“In America, some consider it little more than a farmer’s alarm clock or comic arch-nemesis, but it Vietnam, the bird is highly esteemed, and its virtues admired. So when Rice Creative looked to create a new brand identity for Vietnamese craft brewer Rooster Beer, formerly known as Phat Rooster Ales, they turned to the nation’s love of the cockerel.”