“In America, some consider it little more than a farmer’s alarm clock or comic arch-nemesis, but it Vietnam, the bird is highly esteemed, and its virtues admired. So when Rice Creative looked to create a new brand identity for Vietnamese craft brewer Rooster Beer, formerly known as Phat Rooster Ales, they turned to the nation’s love of the cockerel.”
“Ho Chi Minh City-based design studio Rice Creative was approached by the Vietnamese craft beer company, formally ‘Phat Rooster Ales’, with the intention to make a craft beer appropriate to the Vietnamese market rather than the current aesthetic convention brought over by American craft beer.”
We are glad to be featured on Vietcetera, an online magazine about lifestyle in Vietnam.
Read full article: Rooster Beers’ Rebranding: The Anti-Craft Vietnam Craft Beer Brand
Other articles from Vietcetera:
A Saigon Session With Vietnam Craft Bia: Four of Saigon’s Most Drinkable Brews, Part One
Four Craft Beers To Try In Ho Chi Minh City: Part One
Việt Nam Craft Bia mách nhỏ 4 điều nên và không nên khi uống bia thủ công
“We are all about being fun and irresponsible, but why not mitigate your guilt by getting drunk for a good cause? Let’s have a great time and help some kids while we are at it. Cheers!”
Rooster Beers are happy to support RAD7 – Rescue Animals in District 7 in the 3rd Annual RAD7 Fundraiser. Dogs are our angels and they deserve our love.
Visit RAD7 – Rescue Animals in District 7
We are delighted to be a part of the 15th Annual CSR Golf Open. Rooster kept everyone well ‘hydrated’ on and off the course!!
DIGIVIETNAM CONFERENCE 2020 gathers the senior managers in Digital Marketing in Vietnam to share the current tech trends, digital marketing strategies that help enterprises catch up with the fast-changing of digital era.
Rooster Beers is proud to be a sponsor of this event, thereby contributing to the development of the Digital Marketing industry in Vietnam. See you at the next event!
